To assist in the construction of the Courtyard Coffee Corner in the school academy and to help students better understand the business operation, coffee evaluation, and production process of the coffee industry, this activity has been launched.
||(This activity is aimed at undergraduate students, but it seems like I managed to sneak in, not sure though.)||
The Shanghai Roastery we visited is one of Starbucks' only six global roasteries and the second overseas roastery outside of the United States. Many people refer to this store as the Starbucks flagship store, but it is actually a roastery. You can learn more on the official website.
We arrived at the store at 10 o'clock in the morning, and compared to the crowd outside on Nanjing West Road, there were already quite a few people inside the store.
Our activity started with an introduction to the growth of coffee beans. Coffee cultivation is mainly distributed in Latin America, Asia and the Pacific, and Africa. The processing differences caused by local economic development make the coffee beans from these three regions unique.
Next, we visited two types of coffee machines for making espresso, especially the gravity-defying coffee machine left a deep impression (you can catch a glimpse of it from this video), and lucky students even got to experience latte art.
Another colleague gave an introduction to coffee roasting, including quality control during coffee bean roasting. We had the opportunity to witness the moment when the coffee came out of the oven.
The machine for roasting coffee beans is similar to a drum washing machine. The coffee beans tumble inside and are roasted, and when the time is up, the lid opens and the beans are quickly cooled to room temperature by stirring. At the same time, the coffee beans are subjected to quality control based on the spectrum. Qualified coffee beans are separated by airflow screening, and impurities such as stones are removed (disstone). They are then transferred to the assembly line for packaging, and you can buy these coffee beans at Starbucks stores throughout China. Yes, all the selected coffee beans in China come from here.
For coffee tasting, the main steps are smelling the aroma, slurping, locating, and describing the experience. Everyone's experience is unique, and there is no need to pursue conformity with others. In addition, this tasting method is not limited to coffee alone, you can also apply it to wine tasting and tea tasting.
As for how Starbucks obtains desired flavors in coffee beans, they first establish a foundation and then blend different coffee beans to create a complex flavor. The most valuable thing is that all the flavors are natural, without the use of technology or artificial additives.
Regarding this store, you can feel that it is a thoughtful work that combines national and city culture. It is like a coffee library, combined with tea and alcohol, and gives a feeling that even surpasses Apple's flagship store. If you are interested in coffee, I highly recommend visiting this store and experiencing the atmosphere here.
Anyway, this is a precious experience to learn about coffee and the culture behind it, and I wanted to share it with you.
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